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DELOITTE DIGITAL SXSW BRAND LAUNCH

I led the launch of the Deloitte Digital brand of consulting services at SXSW by bringing a future vision of music to life. As Producer & Creative Director, I led the project from insight to execution. The activation attracted over 6,000 SXSW attendees, earned 450 million media impressions, and was named the Best Brand Experience at SXSW Interactive by CNBC. Team credits include: Dave & Gabe - ARC Design & Development, Beau Burrows - ARC Design & Animation, RAC - Music, GammaNYC - ARC Digital Fabrication, Small Girls - PR, Matthew Arrow - Production Support

Project Roles
Creative Director, Director, Event Producer, Executive Producer, Project Manager
Company
Deloitte Digital
Skills
Creative Direction, Interaction, Interactive, Strategy, Technology
Media
Interactive Installations
Project Industries
B2B
DELOITTE DIGITAL SXSW BRAND LAUNCH
DELOITTE DIGITAL SXSW BRAND LAUNCH
DELOITTE DIGITAL SXSW BRAND LAUNCH
DELOITTE DIGITAL SXSW BRAND LAUNCH