DELOITTE DIGITAL SXSW BRAND LAUNCH
I led the launch of the Deloitte Digital brand of consulting services at SXSW by bringing a future vision of music to life.
As Producer & Creative Director, I led the project from insight to execution.
The activation attracted over 6,000 SXSW attendees, earned 450 million media impressions, and was named the Best Brand Experience at SXSW Interactive by CNBC. Team credits include: Dave & Gabe - ARC Design & Development, Beau Burrows - ARC Design & Animation, RAC - Music, GammaNYC - ARC Digital Fabrication, Small Girls - PR, Matthew Arrow - Production Support
- Project Roles
- Creative Director, Director, Event Producer, Executive Producer, Project Manager
- Deloitte Digital
- Creative Direction, Interaction, Interactive, Strategy, Technology
- Interactive Installations
- Project Industries