Lady Gaga x Intel Grammy Awards
Lady Gaga collaborated with XO for her Intel sponsored Grammy Award performance. The performance was a celebration of the life and work of David Bowie who had recently passed away. The brief was to use the performance to celebrate technology and it’s role in music and entertainment.
I worked closely with Intel’s Director of Technology to define the technologies that were available for the show. Once those and the relevant intel development teams had been identified, the XO and I collaborated with Lady Gaga’s creative team to come up with a number of groundbreaking concepts from real-time face mapping to wearable technology that could track the wearers around the stage.
- Project Roles
- Creative Director, Creative Technologist
- 3D CAD, Arduino, Design, Digital Tech, Technology
- Advertising, Music
- Project Industries
- Advertising, Music, Technology