Tiffany & Co. / Interactive Experience
For the launch of Tiffany & Co's new watches collection this idea turns Manhattan's unique grid system into a functioning clock filled with unique New York minutes in the form of video, photography, sound and writing, provided by social influencers and users in the city. Through this experience Tiffany & Co. defines and owns the "New York Minute". while strengthening the brand’s connection with timepieces, in a way that is quintessentially New York.
- Project Roles
- Art Director, Creative Director, Creative Technologist, Designer, UX/IA Designer
- Company
- Ogilvy & Mather
- Skills
- Art Direction, Conceptual, Creative Direction, Interactive
- Media
- Concept Art, Interaction Designs, UI Design, UX Designs
- Project Industries
- Advertising, Lifestyle, Luxury
