Jop is a new mobile on-demand platform that lets you book any service professional, directly person-to- person, without any middleman. People working on the platform are free to set their own prices and run their own schedule. On top of that, they earn company equity for their performance. I helped this startup in its very early stages. Together with a small team of highly skilled and entrepreneurial developers, content creators and external advisors, my role has been to create the brand name and visual identity including the front-end UI design of the actual product. In addition, I've developed the brand communication platform and marketing campaign assets for paid media, alongside investor and PR related material. Jop launched in New York in Q4 2016.