Magic Moments

My goal throughout the design process has been to design a logo that’s simple and memorable. When looking at the brand attributes that we established early on; Magic Moments needs to be driven, high-end, empowering, alive and full of flavor. The main concept behind this design has been to use the heart shape as a shield that comes from the idea of high end and being trusted. Through carefully designing the M in the identity, I activated the space of the heart similar to the shape of the AMP logo, as you will see later on. The purple and maroon apply this empowering voice.