My goal throughout the design process has been to design a logo that’s simple and memorable. When looking at the brand attributes that we established early on; Magic Moments needs to be driven, high-end, empowering, alive and full of flavor.
The main concept behind this design has been to use the heart shape as a shield that comes from the idea of high end and being trusted.
Through carefully designing the M in the identity, I activated the space of the heart similar to the shape of the AMP logo, as you will see later on.
The purple and maroon apply this empowering voice.
- Project Roles
- Art Director, Designer
- Magic Moments
- Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Art Direction, Design
- Logos, Packaging, Websites
- Project Industries