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Magic Moments

My goal throughout the design process has been to design a logo that’s simple and memorable. When looking at the brand attributes that we established early on; Magic Moments needs to be driven, high-end, empowering, alive and full of flavor. The main concept behind this design has been to use the heart shape as a shield that comes from the idea of high end and being trusted. Through carefully designing the M in the identity, I activated the space of the heart similar to the shape of the AMP logo, as you will see later on. The purple and maroon apply this empowering voice.

Project Roles
Art Director, Designer
Company
Magic Moments
Skills
Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Art Direction, Design
Media
Logos, Packaging, Websites
Project Industries
Beverage
Magic Moments
Magic Moments
Magic Moments
Magic Moments
Magic Moments
Magic Moments