Versace Tribute SS18
When we were asked to come up with a concept for the Versace SS18 campaign, featuring the Tribute Collection (Gianni Versace’s most beloved prints and boldest looks, updated for a modern age), we realized that we were being given a unique opportunity to merge the past and the future of fashion in a way that nobody had ever seen before.
Versace has always been a “super family” of models and photographers. We decided that 2018 would be the year for a new take on this tradition – gathering Gianni’s iconic super models who walked down the runway in his original designs two decades ago, as well as those who grew up aspiring to be like them; the soon-to-be-iconic girls of the future.
Legendary collaborator Stephen Meisel was invited to shoot the campaign of individual portraits capturing the models’ unique personalities, creating a campaign that celebrates beauty with no age limit, fear or restraint.
- Project Roles
- Art Director
- Art Direction
- Project Industries
- Advertising, Fashion