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Versace Tribute SS18

When we were asked to come up with a concept for the Versace SS18 campaign, featuring the Tribute Collection (Gianni Versace’s most beloved prints and boldest looks, updated for a modern age), we realized that we were being given a unique opportunity to merge the past and the future of fashion in a way that nobody had ever seen before. Versace has always been a “super family” of models and photographers. We decided that 2018 would be the year for a new take on this tradition – gathering Gianni’s iconic super models who walked down the runway in his original designs two decades ago, as well as those who grew up aspiring to be like them; the soon-to-be-iconic girls of the future. Legendary collaborator Stephen Meisel was invited to shoot the campaign of individual portraits capturing the models’ unique personalities, creating a campaign that celebrates beauty with no age limit, fear or restraint.

Project Roles
Art Director
Company
Versace
Skills
Art Direction
Media
Advertising
Project Industries
Advertising, Fashion
Versace Tribute SS18
Versace Tribute SS18
Versace Tribute SS18
Versace Tribute SS18
Versace Tribute SS18