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MasterClass Brand

Those who can, teach, but those who lead, inspire. When we feel inspired, we open our eyes and ears, we open our minds and hearts - we grow. MasterClass is the first online education platform that enables you to be inspired to learn from the best instructors in the world. In collaboration with a team of masterful producers, data analysts, developers, designers, content creators and editors, my role at MasterClass has been to lead the creative development of the brand while still maintaining its DNA and to creatively lead all marketing efforts: Emotionally engaging and high performing marketing content for paid and earned media across all channels. These are example of trailers for online MasterClasses taught by Annie Leibovitz, Marc Jacobs, Armin van Buuren and Helen Mirren. Do you feel inspired to enroll?

Project Roles
Creative Director
Art Direction, Commercial, Conceptual, Content, Content Strategy, Copywriting, Creative Direction, Design, Digital, Digital Tech, Documentary, Editing, Fashion, Film, Filmmaking, iOS, Lifestyle, Management of Teams 10-20, Mobile, Post-Production, Retouching, Sketch, SketchUp, Social, Storyboarding, Strategy, Studio, Technology, Wrangling - Celebrities
Advertising, App Design, Brand Films, Branded Content, Commercials - Broadcast, Commercials - Video, Interaction Designs, Microsites, Product Designs, Products - Digital, Social Media Content, Social Media Copy, UI Design, UX Designs
Project Industries
Advertising, Education, Lifestyle, Technology
MasterClass Brand
MasterClass Brand