Lake Effect Surf Shop - Logotype
I helped concept and design this logotype for Jake from Lake Effect Surf Shop. It was important that we capture the essence of what surfing in the lettering, so we took a look at a few different flowing script options.
In addition to designing their logotype, I also designed their first two t-shirts.
- Project Roles
- Letterer, Designer
- Lake Effect Surf Shop
- Adobe Illustrator, Adobe Photoshop, Design, Traditional / Hand-drawn, Type Design, Vector
- Lettering, Logos, Typography
- Project Industries
- Retail, Startups