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Lake Effect Surf Shop - Logotype

I helped concept and design this logotype for Jake from Lake Effect Surf Shop. It was important that we capture the essence of what surfing in the lettering, so we took a look at a few different flowing script options. In addition to designing their logotype, I also designed their first two t-shirts.

Project Roles
Letterer, Designer
Company
Lake Effect Surf Shop
Skills
Adobe Illustrator, Adobe Photoshop, Design, Traditional / Hand-drawn, Type Design, Vector
Media
Lettering, Logos, Typography
Project Industries
Retail, Startups
Lake Effect Surf Shop - Logotype
Lake Effect Surf Shop - Logotype
Lake Effect Surf Shop - Logotype
Lake Effect Surf Shop - Logotype