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Live Off the Leash

This account-winning campaign embraces the truism that every dog is a bundle of barely restrained energy just waiting to blast off. Frontline is positioned as the key to allowing a fully unfettered expression of that “joie de canine” –in both the pet and their owner. Once their pets are protected, owners have the confidence to let them burn it up wherever and however they please, safe in the knowledge that they can welcome their four-legged buddies back into their home with open arms knowing they’re coming in flea and tick free. While dogs are left with unrestrained liberty to busy themselves with the myriad joys of being, well, a dog.

Project Roles
Art Director, Copywriter, Creative Director, Designer
Company
Frontline
Skills
Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Art Direction, Cat Herding, Comedy, Commercial, Conceptual, Copywriting, Creative Direction, Design, Digital, Print, Retouching, Social, Storyboarding, Strategy, TV, Type Design, Wrangling - Creatives
Media
Advertising, App Design, Branded Content, Commercials - Broadcast, Commercials - Video, E-commerce Platforms, Environmental Design, Short Films, Social Media Content, Television, Web Apps, Websites
Project Industries
Lifestyle, Packaged Goods
Live Off the Leash
Collaborators