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American Red Cross - Missing Types

The Red Cross wanted to get the word out about missing blood types. Most people think since their type isn't particularly rate, that there's no risk of an actual shortage. We had to counter this thinking with a PSA that called on people of all types to donate. I wrote the script, oversaw the shoot and handled the spot through production.

Project Roles
Copywriter
Company
BBDO
Skills
Broadcast, Copywriting
Media
Commercials - Broadcast
Project Industries
Advertising