American Red Cross - Missing Types
The Red Cross wanted to get the word out about missing blood types. Most people think since their type isn't particularly rate, that there's no risk of an actual shortage. We had to counter this thinking with a PSA that called on people of all types to donate. I wrote the script, oversaw the shoot and handled the spot through production.
- Project Roles
- Broadcast, Copywriting
- Commercials - Broadcast
- Project Industries