SPIDERMAN EATS FREE

To help launch the Grilled Cheese Bacon Burger, Carl’s Jr. partnered with the summer’s most hotly anticipated movie, The Amazing Spiderman. In an effort to hijack some of the Spidey mania, we uncovered a big fact. The Spidey suit is the world’s best selling superhero costume, by a landslide. And thus, Spiderman Eats Free was born. A one-day promotion that gave fans a reason to dress up as their favorite superhero. The campaign launched on TV and directed fans to a microsite laying out the costume Dos and Donts, hosted by Spiderman co-creator, Stan Lee.