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Momhead

We created this online video, called Momhead, to promote my wife’s book, How Not to Calm a Child on a Plane. Momhead went crazily viral, receiving over 2 million views on YouTube in its first week. It was the #1 trending post on Buzzfeed, and was featured on CNN, The Today Show, Fast Company, HuffPo, Upworthy, The NY Times, and tons of other media outlets worldwide. Johanna was also interviewed on news programs in the US, Australia, and Europe. Momhead created an instant sellout of Johanna’s book on Amazon and Barnes & Noble, and shot it to the #1 selling parenting book for Kindle. All of this exposure led to the book being optioned by Will Arnett and CBS for a network pilot, and Momhead was purchased by the CW for a web series that we just finished shooting. And it picked up a 2015 One Show Silver Pencil to boot.

Project Roles
Art Director, Copywriter, Creative Director
Company
101North
Skills
Creative Direction
Media
Viral Films
Project Industries
Media
Collaborators