Snuggle Serenades

Most remember Snuggle Bear from his old school TV commercials, but the fabric softener brand had yet to leverage that nostalgia in an Internet-y way. So on Valentine’s Day, we launched a microsite where visitors could create custom video valentines, featuring Snuggle Bear serenading their sweetheart to the tune of Minnie Riperton’s “Loving You,” and “Time of My Life” from Dirty Dancing.

Project Roles
Copywriter, Creative Director
Company
Campbell Ewald
Skills
Copywriting, Creative Direction
Media
GIFs, Interactive Videos, Social Media Content
Project Industries
Packaged Goods
Support