Snuggle Serenades

Most remember Snuggle Bear from his old school TV commercials, but the fabric softener brand had yet to leverage that nostalgia in an Internet-y way. So on Valentine’s Day, we launched a microsite where visitors could create custom video valentines, featuring Snuggle Bear serenading their sweetheart to the tune of Minnie Riperton’s “Loving You,” and “Time of My Life” from Dirty Dancing.