Arctic Zero - The PintCrusher
Meet Moe Madden: the lovable weirdo who hocks anything - even a dumbbell with a spoon attached to it. Our fake informercial was a comedic way in to the minds of fit folk, using satire and absurdity to create a fake product and bring awareness to our low calorie dessert.
- Project Roles
- Art Director, Creative Director, Product Designer
- Art Direction, Copywriting, Editing
- Commercials - Video
- Project Industries