Nike Run Club

About The Project NIKE Turkey contacted our agency to develop and execute their NIKE Run Club project in Turkey. Our mission was to create a community of athletes and provide them excellent service. To do that, we built their service structure according to Nike Global’s requirements and the country’s culture. We began with understanding the needs and pain points of the community of runners, and we built a data structure to increase unique runner numbers. Our Nike Running Project was selected as one of the most successful NIKE Run Clubs in over 43 cities in 2016, and we earned the Bronze Prize in the Stevie Awards for the Best Consumer Event category in 2016. My Role My team and I developed and implemented a human-centered approach to deliver the best results to our client, NIKE. My responsibilities were community management by building a data tracking system; improving our service to consumers with research and ideation; and managing the team, designers, and vendors.

Project Roles
Design, Experiential
Service Designs
Nike Run Club