Key Digital Systems Website Structure
About The Project
Key Digital is a company that provides audio and video solutions for commercial and residential markets. The company deals with B2B sales and uses the website to promote their products and services as well as to offer information about products to dealers and distributors.
The owners of Key Digital approached my partner and me to improve the experience on their website. The primary goal of the project was driving up sales with a secondary goal of build a loyal community. Our recommendation was to improve navigation, filtering functions and add task driven features to increase user retention, which in turn would cause an increase in sales as well as an increase in the number of returning customers to the website.
Our strategy for this project involved optimization of overall user interaction with the website by improving navigation, filtering functions and feature recommendations for increased user engagement.
Our journey on this project started with understanding our client’s expectations and what we can do and how we can do it to solve their problems. We spent a great amount of time researching this niche of the market and competitive company strategies. In addition, we conducted user surveys and interviews and data analysis to understand the user needs and expectations. We combined our business and user data to create a dynamic and robust information architecture for Key Digital website.
- Project Roles
- Product Designer, UX/IA Designer
- Key Digital
- Design, Design Pattern Research, Interactive, User Behavior Research
- UI Design, UX Designs
- Project Industries