MTA E-Tix

About The Project MTA E-tix is a mobile application that lets people purchase and uses Long Island Rail Road and Metro-North Railroad tickets directly on their mobile devices. I have used this application a few times and found it frustrating and confusing, especially if I was in a rush. After bringing it up with my friends, I realized that I wasn't the only one feeling this way, so I decided to renovate the experience of the application by interviewing real users. The goal of this project was to redesign the application in such a way that will allow commuters a reliable and uncomplicated way to plan and purchase their trips through a user-friendly product that offers personalized features and makes their mobile experience quick and hassle-free while making their commute comfortable and smooth. My Role Based on research and analysis, my partner and I have refined user journeys within the MTA application and improved information architecture as well as visual design to better accommodate a primary user group of busy everyday commuters and other customers. My role for this project was conducting thorough research through competitive and comparative analysis of similar applications, in-depth customer interviews at Grand Central and a user journey map of the MTA customer experience. Based on the evidence, further feature analysis and a new app map we have created a new set of wireframes. We chose Principle to design an interactive prototype so we can include fun animations and interactions for the delight of our users.