About The Project MTA E-tix is a mobile application that lets people purchase and uses Long Island Rail Road and Metro-North Railroad tickets directly on their mobile devices. I have used this application a few times and found it frustrating and confusing, especially if I was in a rush. After bringing it up with my friends, I realized that I wasn't the only one feeling this way, so I decided to renovate the experience of the application by interviewing real users. The goal of this project was to redesign the application in such a way that will allow commuters a reliable and uncomplicated way to plan and purchase their trips through a user-friendly product that offers personalized features and makes their mobile experience quick and hassle-free while making their commute comfortable and smooth. My Role Based on research and analysis, my partner and I have refined user journeys within the MTA application and improved information architecture as well as visual design to better accommodate a primary user group of busy everyday commuters and other customers. My role for this project was conducting thorough research through competitive and comparative analysis of similar applications, in-depth customer interviews at Grand Central and a user journey map of the MTA customer experience. Based on the evidence, further feature analysis and a new app map we have created a new set of wireframes. We chose Principle to design an interactive prototype so we can include fun animations and interactions for the delight of our users.

Project Roles
Product Designer, UX/IA Designer
Case Study
Low / High Fidelity Prototyping, Sketch, User Behavior Research
Product Designs, Products - Digital, UX Designs
Project Industries