Notch Packaging Redesign

As longtime fans of Notch, we were stoked when asked to help improve their packaging design. With the goal to create more brand equity across products, we created a flexible, type-forward design system that emphasizes consistent brand placement and clear hierarchy. Leaning into the essence of the Notch aesthetic — equal parts American printmaking and music sub-culture — each product design emodies a unique motif that feels handcrafted while retaining flexibility to fit a variety of package sizes and formats.