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Cheerios "Dancing Dads"

For this spot, Honey Nut Cheerios teamed up with a dancing father-daughter YouTube sensation that caught the eye of Ellen Degeneres. Riding that wave of spontaneity and fun, we created a throwback dance track that channels 90’s pop with a modern twist. An undeniably groovy drum track sets the foundation as sparkling synths and stabby horns create the perfect setting for an impromptu dance party. Modern hip-hop rhythms are juxtaposed with vintage electro textures and frantic live percussion, tucking an instant classic into papa’s brand new bag.

Project Roles
Composer, Music Producer, Sound Engineer
Dance (Traditional), Electronica, Music, RnB (Contemporary), Urban
Advertising, Commercials - Broadcast, Commercials - Video
Project Industries
Advertising, Packaged Goods
Cheerios "Dancing Dads"
Cheerios "Dancing Dads"
Cheerios "Dancing Dads"