Cheerios "Dancing Dads"
For this spot, Honey Nut Cheerios teamed up with a dancing father-daughter YouTube sensation that caught the eye of Ellen Degeneres. Riding that wave of spontaneity and fun, we created a throwback dance track that channels 90’s pop with a modern twist.
An undeniably groovy drum track sets the foundation as sparkling synths and stabby horns create the perfect setting for an impromptu dance party. Modern hip-hop rhythms are juxtaposed with vintage electro textures and frantic live percussion, tucking an instant classic into papa’s brand new bag.
- Project Roles
- Composer, Music Producer, Sound Engineer
- Dance (Traditional), Electronica, Music, RnB (Contemporary), Urban
- Advertising, Commercials - Broadcast, Commercials - Video
- Project Industries
- Advertising, Packaged Goods