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Sugar Rex Branding

Branding and identity system crafted for Sugar Rex, a custom cookie artisan with a fun, funky flair. Each piece of the visual language system is meant to evoke a sense of the bespoke, human touch without detracting from the modern, fresh feel of the brand. Definitely one of the sweetest clients I have ever had the joy to work with (pun absolutely intended).

Project Roles
Art Director, Designer
Company
Sugar Rex
Skills
Art Direction, Creative Direction, Design, Type Design
Media
Brand Guidelines, Logos
Project Industries
Lifestyle, Packaged Goods
Sugar Rex Branding
Sugar Rex Branding
Sugar Rex Branding