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The New Leica SL

For the new Leica SL professional camera I designed the responsive launch campaign website, created a comprehensive styleguide and developed the UI/UX for both desktop and mobile devices.

Project Roles
Art Director, Designer, UX/IA Designer
Company
Leica
Skills
Art Direction, Conceptual, Creative Direction, Design, Interactive
Media
Brand Guidelines, Microsites, UI Design, Websites
Project Industries
Lifestyle, Luxury, Technology
The New Leica SL
The New Leica SL
The New Leica SL
The New Leica SL
The New Leica SL
The New Leica SL
The New Leica SL
The New Leica SL
The New Leica SL
The New Leica SL
The New Leica SL
The New Leica SL