Unicef Global Breastfeeding Collective Branding
Led by UNICEF and WHO, the Global Breastfeeding Collective is a partnership of 20 international agencies with the goal of increasing investment in breastfeeding worldwide.
This brand was created from the ground up, starting with the overall concept – "Clear the path" – a breastfeeding movement that acknowledges that women need support to removing obstacles that get in the way of successful breastfeeding. That it isn't just a one-woman job.
The mark is created with several overlapping circles that represent the different facets that must come together to make breastfeeding possible, which includes employers and policy makers. The color palette is bright and bold representing the energetic movement of the brand.
- Project Roles
- Art Director, Designer, Illustrator
- Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Art Direction, Conceptual
- Brand Guidelines
- Project Industries
- Advertising, Education, Government, International