We, and our partners, use cookies to deliver our services. By using our website you agree to the use of cookies as described in our Privacy Policy.

Okay
Unicef Global Breastfeeding Collective Branding

Led by UNICEF and WHO, the Global Breastfeeding Collective is a partnership of 20 international agencies with the goal of increasing investment in breastfeeding worldwide. This brand was created from the ground up, starting with the overall concept – "Clear the path" – a breastfeeding movement that acknowledges that women need support to removing obstacles that get in the way of successful breastfeeding. That it isn't just a one-woman job. The mark is created with several overlapping circles that represent the different facets that must come together to make breastfeeding possible, which includes employers and policy makers. The color palette is bright and bold representing the energetic movement of the brand.

Project Roles
Art Director, Designer, Illustrator
Company
McCann
Skills
Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Art Direction, Conceptual
Media
Brand Guidelines
Project Industries
Advertising, Education, Government, International
Unicef Global Breastfeeding Collective Branding
Unicef Global Breastfeeding Collective Branding
Unicef Global Breastfeeding Collective Branding
Unicef Global Breastfeeding Collective Branding
Unicef Global Breastfeeding Collective Branding
Unicef Global Breastfeeding Collective Branding
Unicef Global Breastfeeding Collective Branding
Unicef Global Breastfeeding Collective Branding
Unicef Global Breastfeeding Collective Branding
Unicef Global Breastfeeding Collective Branding