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ACURA SOUND TUNNEL

A low-res LED tunnel that plays music stems with associated geometrical animation patterns when sensor pads are touched. The tunnel is divided into 3 sections, each with unique animations and music. Multiple activations of each sensor culminate in a whole tunnel takeover moment where a song plays in sync with light. Timeline: 3 months Deliverables: Audio and video files, assembled computer network with sensors and speakers Challenges: Fixed budget and very short timeframe to concept with major changes from originally scoped build for the Hollywood Bowl escalators. Solutions: Change orders documented and communicated in real time, music composer and animator worked closely with tech director to deliver on time. Result: Won 2015 Experience Design Award for Best Entrance, happy client and innovative engagement unveiled for Acura Dealer Meeting.

Project Roles
Content Producer, Line Producer, Project Manager
Company
Acura
Skills
Content Management, Management of Teams 1-10, Managing Budgets, Project Management
Media
2D Animations, Advertising, Branded Content, Corporate Events, Events, Interactive Installations
Project Industries
Advertising, Automotive, Media
ACURA SOUND TUNNEL
ACURA SOUND TUNNEL
ACURA SOUND TUNNEL
ACURA SOUND TUNNEL
ACURA SOUND TUNNEL