ACURA SOUND TUNNEL
A low-res LED tunnel that plays music stems with associated geometrical animation patterns when sensor pads are touched. The tunnel is divided into 3 sections, each with unique animations and music. Multiple activations of each sensor culminate in a whole tunnel takeover moment where a song plays in sync with light.
Timeline: 3 months
Deliverables: Audio and video files, assembled computer network with sensors and speakers
Challenges: Fixed budget and very short timeframe to concept with major changes from originally scoped build for the Hollywood Bowl escalators.
Solutions: Change orders documented and communicated in real time, music composer and animator worked closely with tech director to deliver on time.
Result: Won 2015 Experience Design Award for Best Entrance, happy client and innovative engagement unveiled for Acura Dealer Meeting.
- Project Roles
- Content Producer, Line Producer, Project Manager
- Content Management, Management of Teams 1-10, Managing Budgets, Project Management
- 2D Animations, Advertising, Branded Content, Corporate Events, Events, Interactive Installations
- Project Industries
- Advertising, Automotive, Media