Microsoft | OOH campaign

Extending the “Real People” campaign for Windows we launched a new set of advertising targeting foodies. To reach young people at the places they hang out we created OOH murals across Australia where the campaign launched. The murals were strategically placed in trendy neighborhoods filled with great restaurants. To really focus on the new inking feature available for all Windows 10 PCs we created a food inspired typographical street art murals that didn’t have any software or a products on them but rather showcased what one can do with it. I art directed the project and created the hand-lettered type.