Levi’s® | Live In Levi’s® Project

In 2014 Levi’s® came to AKQA with an ask to create a digital solution that would allow the brand to reconnect with their core customer. Our solution was The Live In Levi’s Project: A digital, social experience, exploring the fascinating stories from, and of, people around the world, living in their Levi’s®.

We created an immersive digital platform, that highlighted editorial storytelling through influencers within music, fashion, and culture. To keep it fresh and inclusive, we called on Levi’s® fans through social media to share their own stories, using #LiveInLevis. We further drove traffic to the project with paid media. On the Live In Levi’s® website, we highlighted UGC with an added layer of e-commerce, making the platform a fully functional, shoppable experience.