A new e-commerce experience was designed to represent the modern sensibility and timeless quality of the luxury fashion brand’s pieces. Drawing from Derek Lam’s garments and his take on the modern woman, inspiration was also drawn from American designer Alexey Brodovitch.
The new website is crafted with the Derek Lam version of boldness: large moments of color, open spaces, big type, and overall ethos of designing down to the essentials.
- Project Roles
- Art Direction, Design, Flux, Low / High Fidelity Prototyping, User Behavior Research, Sketch
- E-commerce Platforms
- Project Industries
- Fashion, Retail