TINCUP Whiskey - Mountain Whiskey

Tincup whiskey defines themselves as the whiskey for the mountain. Our task was to conceptualize a lifestyle shoot that defines the brand and continues to push the envelope in outdoors adventures. As well as providing content that could live on social, web and prints. The journey took us to Telluride where we spent 5 days on the mountain in snow conditions with -20F. My role included the initial conceptual phase, through delivery with me being the photographer as well.