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Stella Artois The Art of the Chalice, Integrated Marketing

I was the Group Creative Director and Copywriter for this integrated marketing project for Stella Artois Belgian Lager. I wrote and presented the deck that won the assignment. Then, I led the creative team (and the client) from concept to execution for a program that involved ten local artists, nine events with local chefs, glassblowers and musicians, nine educational presentations and thousands of limited edition Chalices, the iconic glassware of Stella Artois. See my portfolio for a deeper dive.

Project Roles
Copywriter, Creative Director
Company
Anheuser-Busch InBev
Skills
Cat Herding, Editing, Experiential, Integrated, Keynote, Management of Teams 1-10, New Business, Outdoor, Print, Social, Wrangling - Creatives
Media
Advertising, Art, Brand Guidelines, Case Study Videos, Events, Murals, Pitch Decks, Presentations, Themed Environments
Project Industries
Advertising, Beer, Retail
Stella Artois The Art of the Chalice, Integrated Marketing