Boxfresh - The NightCrawler
Taking the brand which was relatively unloved in the UK back to its music and streetwear roots and getting it on the feet and backs of some of the UKs biggest streetwear influencers, as well as one its hugest DJs.
I created a shoe that I knew was Instagram worthy to go along with a streetwear influenced clothing line the team had created. One of the shoes was a 1/1 with DJ SKREAM’s logo inside and the rest that were seeded, were given to bloggers - each shoe was numbered too.
We then put the shoe into production and it sold out online, bringing the brand back to the forefront of people’s minds and getting the music scene more interested again.
- Project Roles
- Creative Director
- Content, Content Management, Creative Direction, Social
- Fashion Designs, Product Designs, Retail Designs, Social Media Content, Social Media Copy