The Return of Zima
We created an artificially-intelligent bottle of Zima that thinks it's still the year 1994. What else is there to say? Within the first 24 hours, users initiated more than 100,000 conversations with the bot, and spent an average of 5 1/2 minutes chatting with it. And in the first 2 weeks, Zima completely sold out of stores in nearly every market.
- Project Roles
- Copywriter, Creative Director, Creative Technologist
- Company
- miller-coors
- Skills
- Conceptual, Content Management, Copywriting, Creative Direction, Design, Interactive, Mobile, User Behavior Research, Wrangling - Creatives
- Media
- Advertising, Branded Content, Products - Digital, Web Apps
- Project Industries
- Wine/Spirits
