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The Return of Zima

We created an artificially-intelligent bottle of Zima that thinks it's still the year 1994. What else is there to say? Within the first 24 hours, users initiated more than 100,000 conversations with the bot, and spent an average of 5 1/2 minutes chatting with it. And in the first 2 weeks, Zima completely sold out of stores in nearly every market.

Project Roles
Copywriter, Creative Director, Creative Technologist
Conceptual, Content Management, Copywriting, Creative Direction, Design, Interactive, Mobile, User Behavior Research, Wrangling - Creatives
Advertising, Branded Content, Products - Digital, Web Apps
Project Industries
The Return of Zima