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The Return of Zima

We created an artificially-intelligent bottle of Zima that thinks it's still the year 1994. What else is there to say? Within the first 24 hours, users initiated more than 100,000 conversations with the bot, and spent an average of 5 1/2 minutes chatting with it. And in the first 2 weeks, Zima completely sold out of stores in nearly every market.

Project Roles
Copywriter, Creative Director, Creative Technologist
Company
miller-coors
Skills
Conceptual, Content Management, Copywriting, Creative Direction, Design, Interactive, Mobile, User Behavior Research, Wrangling - Creatives
Media
Advertising, Branded Content, Products - Digital, Web Apps
Project Industries
Wine/Spirits
The Return of Zima