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ITV The Voice Catchers

Set in an old library, Lord Whitney art directed this promo for The Voice, filling an entire room with hundreds of illuminated jars. A collection of nearly 2000 unusual, eclectic jars created an enchanting, other-worldy feel – every single jar was made to glow, then carefully arranged with incredible attention to detail. The varying colours and tones of glass were collected in all shapes and sizes, representing the many different voices and contestants of the programme. Lord Whitney carefully selected unique jars to represent each of the coaches strong personalities and varying musical backgrounds – the narrative of the advert shows famous coaches Tom Jones, Will.I.Am, Jennifer Hudson and Olly Murs catching voices with the hope of finding Britain’s next star.

Project Roles
Art Director
Company
ITV
Skills
Art Direction
Media
Television
Project Industries
Entertainment
ITV The Voice Catchers
ITV The Voice Catchers
ITV The Voice Catchers
ITV The Voice Catchers
ITV The Voice Catchers