Philips
SETUP Philips had consolidated their entire portfolio of home appliances, personal care + health devices, and lighting, eager to reintroduce the newly titled Health Continuum into the Canadian market. STRATEGY Develop and produce content tailored for a variety of distribution platforms, each selected to reach a certain product’s target demographic with maximum effect. The campaign results were spectacular. The series of Pasta Maker spots alone achieved over 3 million unique social media impressions (through targeted online distribution and partnerships with food industry influencers).
- Project Roles
- Content Producer, Director, Executive Producer, Art Director
- Company
- Philips
- Skills
- Art Direction, Filmmaking, Producing
- Media
- 360° Video, Advertising, Brand Films, Branded Content, Commercials - Video, Documentaries, Events, Illustrations, Magazines, Mood Boards, Photo Illustrations, Photography, Portraits, Social Media Content, Social Media Copy, Taglines
- Project Industries
- Advertising, Beauty, Health/Pharma, Lifestyle, Luxury, Packaged Goods, Technology
