DLG Law

DLG law came to me asking for a more accurate representation of their brand. After a 3 hour brand workshop and some deep dive thinking; edgy, fresh, innovative and bold were words used to position DLG as the major, results oriented players they were. The result was a hard cover book that encapsulated the brand story, visual ecosystem and tone of voice all in one. The book was printed and shipped to all of the DLG offices on the same day for the reveal. The book was extremely well received. Further extension of the brand in other mediums is still underway.