Sky Sports - Christmas is for football
Mince pies. Family rows. Overindulgence. Christmas is a time for lots of things. But, more so than anything else, for Premier League fans –
Christmas is for football.
The busy festive fixture schedule has become such a crucial part of the Premier League calendar that, for many people, watching these games together has become a Christmas tradition itself.
We used this insight as our creative springboard for the Sky Sports Christmas 2017 campaign. Tapping into a well-known home truth for all football fans, to build anticipation and excitement for all the action to come.
My role as Senior Creative was to land the insight, sell in the concept and handle all the writing on scripts and print messaging for the campaign.
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