The Ritas—Lime-A-Rita

The modern world is an assembly line for hand-wringing and worry. Wouldn't it be great if there were a margarita in a can that could serve as a cork against the endless torrent of shits to give? And wouldn't it be even greater if that beverage were championed by three people you can trust for some solid advice about caring a little less? These are the Ritas. They drink Lime-A-Ritas. I worked on this project from new business pitch to post production and final asset creation, performing a variety roles along the way: concepting, art directing, copywriting, designing, and video editing. We produced