Crayola "Say It Colorfully"

How do kids communicate? Through pictures. In this idea, we asked kids to do just that. We asked kids to communicate and tell stories by using only paper and Crayola Crayons. What we got back were moving stories. Kids told us their thoughts, their dreams, their hopes and their fears through the magic of crayons and paper. And "Say It Colorfully" was born. A social form of expression, pride, storytelling spearheaded by the worlds first communication device: The Crayola Crayon. And we did all for nothing. We wrote it, shot it, edited it and produced it ourselves. Who says a great idea has to be expensive?

Project Roles
Copywriter, Creative Director
Copywriting, Creative Direction, Editing, Filmmaking
Advertising, Social Media Content
Project Industries
Crayola "Say It Colorfully"