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CARL'S JR. BRAND TRANSFORMATION
After nearly a decade of "attention getting" advertising, it was time for Carl's Jr. to make a change and put the focus back on food. In the films, we created a fictional founder, Carl Sr. to reclaim the company from his wayward son Carl Jr. Then we redesigned the menu, the packaging, the food photography and so much more.
- Project Roles
- Copywriter, Creative Director
- Company
- 72andSunny
- Skills
- Copywriting, Creative Direction, Design
- Media
- Advertising
- Project Industries
- Advertising
