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Mountain Munch Branding and Packaging

A friend approached me about helping her to create a brand and packaging for a product she is working on. She created Mountain Munch to be a granola bar targeted for hikers, campers and outdoorsy people. They can enjoy a delicious, natural granola bar and the product will have a bio-degradable wrapper, so they can simply dig a hole in the ground and dispose of the wrapper in an eco-friendly way! For the branding, I created an organic, earthy-toned logo and hand-illustrated the clusters of ingredients for each flavor to be made into patterns for the packaging. Each flavor will also donate proceeds towards specific national parks, so I incorporated the park onto the packaging as well.

Project Roles
Creative Director, Designer
Company
Mountain Munch
Skills
Adobe Photoshop, Rendering, Traditional / Hand-drawn
Media
Illustrations, Logos, Packaging
Project Industries
Packaged Goods, Startups
Mountain Munch Branding and Packaging
Mountain Munch Branding and Packaging
Mountain Munch Branding and Packaging
Mountain Munch Branding and Packaging