Cassandra Platform Revamp
The Cassandra platform is the portal to the continuously updated knowledge bank of more than 300 macrotrends and 2,000 unique data tables and charts for membership clients. I am currently working with the product and creative teams to revamp the digital product to be a more seamless, accessible, and useful tool for the client to discover and dive into all of Cassandra's insights. After going through user research, analysis, and content strategy, I worked with the team to hone in wireframes to create the revamped platform with the core enhancements being an Insights filter/discover page, in-text utility tools, and a user "My Cassandra" dashboard showing personal and team activity.
- Project Roles
- Art Director, Product Designer
- Adobe Photoshop, Design, Digital, Low / High Fidelity Prototyping, Sketch, User Behavior Research, Visual Development
- Desktop Apps, Products - Digital, Prototypes, UX Designs, Websites
- Project Industries
- Advertising, Technology