To support a complete restructuring of one of the company's most profitable business units — Catalysts and Technology Licensing — ExxonMobil tasked BBDO with creating a new brand identity, two anthemic videos and a variety of integrated activations across their countless technologies.
My involvement included workshopping, concepting, messaging, storyboarding, scripting and providing creative direction to our CGI vendors. Moreover, this campaign required my involvement across multiple touchpoints both above and below the line, including digital implementation across the web.
- Project Roles
- Copywriting, Creative Direction, Digital, Scripting, Wrangling - Creatives
- Project Industries
- Advertising, Automotive, B2B, International