ExxonMobil Santoprene TPV
ExxonMobil tasked BBDO with creating a new brand identity for Santoprene TPV, an advanced rubber that makes virtually everything mechanical work, from cars to refrigerators.
My involvement included concepting, messaging, storyboarding, scripting and providing creative direction to our CGI vendor. Moreover, this campaign required my involvement across multiple touchpoints both above and below the line, including digital implementation across the web.
- Project Roles
- Conceptual, Copywriting, Creative Direction, Digital, Wrangling - Creatives, Scripting
- Project Industries
- Advertising, Automotive, B2B, International