Tylenol Wrecking Ball OOH

I’m a firm believer that opportunity lies within almost every creative brief. When our Tylenol clients came to us looking for a few billboards for Yonge/Dundas Square, they were adamant that the boards should all depict relief. We suggested that showing the problem would make much more memorable advertising. They conceded that one of their five boards could be used to communicate the impact of pain. And boy, did that board have impact! It drove sales, got great PR, and even got shortlisted at the Clios and Cannes.