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Target - Holiday 2016

The Toycracker was a campaign within a campaign. We created an 8 minute musical retelling of the Nutcracker featuring John Legend and Chrissy Teigen that aired in its entirety during the broadcast premiere of Frozen on ABC. A campaign of 20 other spots filled out the campaign.

Project Roles
Creative Director
Company
72andSunny
Skills
Copywriting, Creative Direction
Media
Advertising
Project Industries
Retail
Target - Holiday 2016