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The Under Line for Everlane

Everlane’s launch of underwear — and entry into an entirely new product category for the company — called for a major brand moment. As a key part of the launch campaign, I led the experiential design for The Under Line, a two-day activation to build hype around the underwear product launch in New York and Los Angeles. Using the launch campaign’s bold messaging, color, and imagery as foundation for the experience, I conceptualized an exhibit-like installation for visitors to navigate and explore the marketing story come to life. I consulted for Everlane from initial concept brainstorms through spatial design development of the branded environment, and managed production for each venue through to install day.

Project Roles
Designer
Company
Everlane
Skills
Adobe Illustrator, Conceptual, Creative Direction, Design, Environmental, Experiential, SketchUp
Media
Environmental Design, Retail Designs
Project Industries
Fashion, Retail
The Under Line for Everlane
The Under Line for Everlane
The Under Line for Everlane
The Under Line for Everlane
The Under Line for Everlane