The Big Hit
The Kit Kat Chunky brand was losing significant share to the “big eat” bars.
It had slipped to #17 in the Canadian confectionary market and was on the verge of being de-listed by Walmart and other top retailers.
The Big Hit campaign quickly vaulted the bar up to #10 and made the Kit Kat
Chunky a big hit once again with its key target – hungry teen boys.
- Project Roles
- Conceptual, Copywriting, Integrated, Scripting, TV
- Advertising, Case Study Videos, Interactive Installations, Scripted TV, Television
- Project Industries
- Packaged Goods