Bloom Your Brand: Chobani Women's Conference Collateral

These illustrations and designs were done as part of the Chobani Women's Conference in 2017. They were abstract images of florals to keep it leaning female, but not excluding males in attendance. We played upon folk art and paper cut-outs for inspiration, as well as muted colors and pastels for femininity. The end product included print and digital invitations, large signs and wall vinyls, enamel pins, and gift bags for speakers.