A runner sets off in a positive state but soon experiences some difficulties that send him spiralling into the unknown. This is a short fundraising film made by one of our co-founders, Sam Atkin, to raise awareness about the symptoms of dementia and invoke empathy and a deeper understanding of the disease. Representing the Alzheimer’s Society, Sam was #runningfordementia in the Virgin Money London Marathon 2017, in memory of his dear Nanny Peg and for everyone else who has been affected by this illness.