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Glaxosmithkline: The Itchy Itch

Say hello to the Itchy Itch, that annoying, pesky but lovable friend that you just can’t get rid of. Mummu had the pleasure of creating and bringing this charming character to life, in collaboration with the creative agency Wunderman, to highlight GSK’s Oilatum Cream’s ability to sooth any annoying itch. The animation had to appeal to parents of babies and toddlers who used their products. It would feature online across Europe as part of a digital and social campaign. Our team worked closely with the creatives at Wunderman, starting with their initial concept. This helped to refine the story and from there, design a beautiful storybook style. This style, which was reminiscent of many children’s books, felt familiar to the target audience.

Project Roles
Animator, Art Director, Designer, Director, Illustrator, Producer
2D, Adobe Illustrator, Adobe Photoshop, After Effects, Design, Flash
2D Animations, Character Animations, Character Designs, Illustrations
Project Industries
Advertising, Health/Pharma